Selling Translations One Day Translation Industry Workshop

Selling Translations One Day Translation Industry Workshop
29 May 2019 // Gundel Restaurant

Please note that this sales workshop is independent from memoQfest's memoQ Master Classes.
If you wish to attend, registration fees may apply. Scroll down to learn more.

memoQ is pleased to be able to offer Doug Lawrence’s Selling Translations® One Day Translation Industry Workshop. This Workshop enables you to master five critical areas to achieve sales success within the translation industry. You will learn how to:
  1. Implement the Selling Translations® sales process
  2. Create compelling sales communication
  3. Negotiate with translation buyers
  4. Implement effective account management
  5. Adopt translation industry selling best practices

After this workshop you will be able to:
  • Maximise your sales impact
  • Use lead generation methods that are best for you, your company, and your client
  • Define ‘Buyer personas’ and ‘company profiles’
  • Create a compelling marketing message, using our twin methodologies:
    • ‘Decide | Describe | Deliver’
    • You, We, I
  • Creating effective and compelling international profiles on social media such as LinkedIn
  • Break into new international accounts
  • Effectively manage your existing client accounts
Throughout the day you will develop your own ‘Selling Translations® Sales and Marketing Action Plan’ based on instructor led tuition, individual and group exercises, all using real world international business examples and scenarios.

Course content
Delivery is a mixture of presentation slides, printed workbook, templates, and exercises.

Who is this course for?
This workshop is designed for translation companies, freelancers, or translation technology providers who want to sell more. Examples and case studies will be used from a wide range of scenarios translation industry.

Selling Translations® courses, workshops, and consulting are built from the ground up for the translation industry. Whether our delegates are project managers, senior managers or sales people – we help them to enhance their sales skills, fulfil their potential and exceed their targets.

Selling Translations® is the World’s leading Sales Training programme for the professional Translation Industry. Over 6,000 translation industry professionals from over 120 countries have completed our courses either in-person or on-line.

We’ve helped thousands of companies large and small implement the effective sales techniques and strategy with:
  • Sales strategy consulting
  • Sales training for international markets
  • Language and culture consulting
  • International web presence and SEO training and consulting

What previous participants have said about our courses
Read Anna Sichko’s report in the UK ITI bulletin about attending the 2-day workshop held in St Petersburg Russia.

When and where
This workshop will take place on Wednesday 29th May on the pre-conference day of memoQfest.
The workshop will take place in The Gundel Restaurant, Budapest which is the venue for all memoQfest events.

How to book this course
This course is not included in any memoQfest packages. If you purchased a 3-day Master Class & Conference Days package, it can only be used to attend memoQ master classes on 29 May and the main conference days on 30-31 May, and it cannot be applied to Doug Lawrence's Selling Translations workshop.

The 1-day workshop costs
  • €400 if you are not attending memoQfest and
  • €300 if you purchased a Conference Days (30-31 May) ticket for memoQfest. The course is strictly limited to 20 participants.

Should you have any questions concerning the content and structure of the workshop, contact Doug directly at

Contact Sandor Papp at if you wish to register for this course. We will let you know about payment terms and possibilities.

We look forward to meeting you on 29 May in Budapest!

Doug Lawrence

The trainer Doug Lawrence has helped organisations grow internationally by a success grounded in over two decades of direct international selling experience of language services and related technologies, and his interest in languages, cultures, and travel. His background includes international selling and management, training, consulting, speaking globally, and post-graduate lecturing. For information please see About Doug.

His specialities include:
International sales training and management consulting
Localization, multilingual CMS, and global web implementation
Multilingual Search Engine Optimisation
Professional translation process and software consulting
Selling Translations® training and consulting for translation service providers