Digital Marketing Lead

We are looking for a

Digital Marketing Lead

to join our team in Budapest or remotely

Are you ready to shape the future of digital marketing in a fast-growing, data-driven environment?

We’re looking for a Digital Marketing Lead to take ownership of our digital projects, drive measurable results, and elevate every aspect of our marketing efforts. 

In this role, you’ll lead the digital marketing team, fostering strong collaboration across departments to build highly efficient, insight-driven campaigns. Your guidance will ensure our marketing strategies are not just executed, but continuously optimized for maximum impact.

This position is waiting for you if you’re a hands-on leader with a passion for digital marketing, up-to-date knowledge of the latest trends and tools, and a talent for inspiring and managing team members to deliver outstanding results in a fast-paced SaaS environment.

If you want to join a winning marketing team where your ideas are always heard, where learning is important and encouraged, and where we support your advancement every day within a very interesting industry, we would love to hear from you!

You are an ideal candidate if you have at least 4-5 years of professional experience in digital marketing, preferably in a SaaS environment.

Being familiar with CAT tools, TMSs, and the translation (technology) industry is a big advantage!

Why memoQ?

• If you love learning and would like to work with some of the best minds in the industry, memoQ, a global market leader in translation technology and one of the top 500 fastest-growing SaaS companies in the world, can be a great choice for your continued professional growth.
• If you appreciate a positive work environment, you’ll love working as part of memoQ’s highly motivated, talented, international team, with enthusiastic and helpful co-workers.
• If you prefer freedom and flexibility, you’ll enjoy the autonomy you’ll be trusted with at memoQ to make your own decisions, optionally working from home and enjoying flexible working hours.

…then this position might be a great opportunity for you!

What you’ll do in this role at memoQ

• Own and evolve the digital marketing strategy across channels (web, paid media, email, SEO, automation), aligned with revenue and growth targets
• Lead, mentor, and develop a team fostering accountability, experimentation, and continuous learning
• Act as HubSpot power user and system owner (CRM, Marketing Hub, automation, reporting)
• Design and optimize end-to-end lifecycle programs (lead gen, nurturing, scoring, handover to sales)
• Continuously improve marketing automation workflows, leveraging AI tools for personalization, segmentation, and efficiency
• Drive adoption of AI-powered marketing tools (content generation, predictive analytics, campaign optimization)
• Identify and implement new technologies to scale performance and reduce manual effort
• Stay ahead of trends in GenAI, martech, and digital experience optimization
• Plan and execute integrated global campaigns, including PPC, paid social, and account-based marketing
• Collaborate with internal teams and external vendors to optimize campaign performance and ROI
• Own experimentation roadmap (A/B testing, CRO, landing page optimization)
• Own the website roadmap and performance, working closely with developers and content teams
• Oversee CMS operations, UX improvements, and SEO initiatives
• Ensure site performance, security, and scalability in collaboration with infrastructure providers (e.g. Cloudflare)
• Build and maintain end-to-end reporting frameworks (HubSpot + BI tools)
• Translate data into actionable insights and strategic recommendations
• Report regularly on pipeline contribution, campaign performance, and ROI
• Manage relationships with agencies and technology vendors
• Own and optimize the digital marketing budget, ensuring efficient allocation and measurable impact

• Manage releases on the Marketing side
• Onboard, train, manage new and existing team members with the support of the Head of Marketing and seniors / other team leads.

What we think will help you succeed in this role

We believe you can be extremely successful in this role if you recognize yourself in the description below.

• College or university degree in economics/marketing 
• Leadership skills 
• 4-5 years of experience in managing teams and/or vendors in digital marketing
• Strong ability to execute multiple projects and tasks on time  
• Data-driven, results-focused and tech-savvy  
• Self-motivated with the ability to work independently and within a team  
• Open to learn about new methods and techniques  
• Accuracy, exceptional analytical skills, detail-oriented  
• Strong experience with HubSpot, and CMS systems (like WordPress)
• Deep understanding of sales and marketing processes  
• Proficient in written and spoken English   

What we offer

• A top-notch marketing team  
• Dynamic, motivating international environment 
• Supportive company culture 
• Possibility to work remotely 
• Training and travel opportunities 

How to apply

If you think you possess the necessary skills and experience, please apply with your CV, cover letter (in English), and your expected salary range.

You’ve applied. What’s next?

We want all of our candidates to have a smooth and efficient experience with us, which is why we aim to get back to you regarding your application within a short time. 

As we receive numerous applications for our positions, if your profile corresponds to our requirements to continue the process, we will contact you. Please be aware that we might not be able to reach out to everyone whose profile was not selected. 

The first step of the selection process is a screening call with a member of the recruitment team. This is followed by an online meeting with the hiring manager and a relevant stakeholder or depending on the nature of the role, sometimes we ask for some test/home assignment. The final step is a chance to meet some of your potential teammates, it can be done in person in the office or online.