Goals
Siroko aimed to scale its translation operations efficiently to meet growing localization demands as it expanded into new markets and languages.
Challenges
Siroko was once able to manage their translations manually with Excel files and online file sharing, but, as they grew, this method soon became obsolete. They realized the need for a translation management system.
Results
Since the introduction of memoQ TMS, Siroko has experienced a 25% cost reduction, a 40% decrease in turnaround times, a 30% productivity boost, and a 30% increase in translation quality.
“memoQ has transformed how we handle translations, adapting to both small and large projects. It streamlines our workflow, allowing us to work efficiently while maintaining high standards. While we’re still exploring its full potential, memoQ is essential to our operations, letting us focus on creative and managerial tasks while ensuring consistency across all translations.”
Agata Lisowska
Senior Translation Project Manager at Siroko
Why memoQ?
Siroko’s in-house team of translators manages translations into 15+ languages, with plans to expand further in the coming years. As their localization needs grew, so did the complexity of their workflows. What was once manageable, juggling Excel sheets, sharing files via Google Sheets with translators, and maintaining consistency during reviews, soon became overwhelming.
Recognizing the need for a more efficient system, Siroko turned to memoQ TMS for a robust solution to support their expanding operations and meet increasing demands.
Adapting to Change
Transitioning to memoQ TMS came with some challenges. Siroko had to adopt an entirely new system, invest time in training, and navigate inevitable mistakes along the way. One of the most significant tasks was uploading a substantial volume of previously translated content into memoQ to populate translation memories and establish a strong foundation.
Fortunately, memoQ’s support team made the process much smoother. With access to online materials, memoQ academy, personalized calls, and the willingness to independently explore the platform, the team found the journey rewarding.
Strengthening the Team and Freelancer Collaboration
The cost savings from using memoQ TMS allowed Siroko to improve the rates offered to their external freelancers, demonstrating their appreciation for the freelancers’ hard work. Transitioning freelancers to memoQ’s web platform was also seamless. The platform’s intuitive and user-friendly interface helped even less tech-savvy translators feel comfortable and eventually enjoy working with the tool.
Transforming Workflows
The shift to memoQ TMS has brought numerous improvements to Siroko’s operations. Tasks that were previously handled manually, such as maintaining terminology and ensuring consistency during reviews, are now automated. This has saved time and energy, allowing the team to concentrate on managing projects, organizing workloads, and delivering high-quality translations.
Collaboration with freelance translators has become faster and more efficient. The improved communication facilitated by memoQ’s platform has streamlined workflows and fostered better teamwork. Additionally, automation has significantly reduced errors that were common with the previous system, ensuring more consistent and reliable results.
By leveraging translation memories, Siroko has achieved considerable cost savings. They no longer pay per word for repeated text, enabling them to reinvest these savings in their team and external partners, further strengthening their operations.
Measurable Transformation
The benefits of adopting memoQ TMS are evident in Siroko’s measurable results: cost savings of approximately 20–25%, turnaround times reduced by about 40%, and a productivity increase of roughly 30%. While harder to quantify, translation quality has also seen an estimated improvement of 30%, further enhancing Siroko’s ability to deliver exceptional localized content.
About Siroko
Founded in 2016, Siroko is a rapidly growing activewear brand based in northern Spain, offering high-quality gear for sports enthusiasts worldwide. Siroko started as an e-commerce business focused on urban wear sunglasses, later branching into cycling gear, and now catering to sports across the board with our apparel.
Committed to excellence, they sponsor iconic teams, including the LA Lakers, and support athletes across various disciplines. With a focus on innovation, durability, and sustainability, Siroko is carving a path to global recognition in the sportswear industry.
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