Star Stable Entertainment
Gaming
Goals
Efficiently manage the translation of extensive in-game texts, website content, and marketing materials into 13 languages to ensure an authentic experience for international players.
Challenges
Navigating the complexity of extensive text and managing a large translation database.
Results
memoQ TMS streamlined Star Stable Entertainment’s localization process, enabling them to focus more on game experience and development.
“”As the gaming industry evolves with exciting advancements in AI, memoQ continues to innovate and adapt. With memoQ, we eagerly anticipate embracing new developments and expanding our global reach, confident in our partnership’s ability to meet the challenges of tomorrow.””
Estela Corbellini
Localization Manager at Star Stable Entertainment
Enhancing Multilingual Game Translation with memoQ Since 2016
Since 2016, Star Stable has relied on memoQ to navigate the intricate world of multilingual game translation. Given the extensive text in their game that needs weekly translations into 13 languages, plus website content, marketing materials, legal documents, and more, memoQ has proven to be an invaluable partner in managing their vast database. Collaborating with external vendors has been straightforward, ensuring that their international players enjoy an authentic gaming experience in their native language. Additionally, memoQ’s prompt and reliable support has streamlined Star Stable’s localization process, allowing them to focus on game experience and development.
About Star Stable
Founded in 2011, Star Stable Entertainment set out on a mission to revolutionize the gaming space. We noticed a significant gap – girls and women were often sidelined in the gaming world, both as characters and creators. Our dream was to bridge this gap by creating an immersive online horse game specifically designed for tween and teen girls. Our game sought to challenge industry norms and provide a space where young girls could enjoy and relate to their gaming experience. Today, Star Stable Online stands as one of the world’s most popular horse games for girls and a leading MMORPG. From our headquarters in Stockholm, our dynamic team of 130 employees takes pride in enhancing the magical island of Jorvik with its beautiful horses, intriguing quests, and breath-taking landscapes. Star Stable Online’s remarkable resonance with girls around the globe inspires us daily, and we can’t wait to share more exciting adventures with our passionate players.
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By using memoQ, we have observed a 35% increase in productivity, a 20% improvement in translation quality, and a 15% reduction in operational costs. These improvements have significantly impacted our turnover and customer satisfaction.
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“a powerful tool for localization. Its user interface is very user-friendly, well-designed and easy to work with when compared with other solutions. Additionally, memoQ’s support team is very responsive and helpful.”
Siroko, a fast-growing sportswear brand, adopted memoQ TMS to manage its expanding localization needs. This change resulted in cost savings, improved productivity, and better translation quality, letting the company focus on creativity while maintaining consistency.
Siroko
memoQ has transformed how we handle translations, adapting to both small and large projects. It streamlines our workflow, allowing us to work efficiently while maintaining high standards. While we’re still exploring its full potential, memoQ is essential to our operations, letting us focus on creative and managerial tasks while ensuring consistency across all translations.
Since the integration of memoQ TMS into Alkemist’s localization processes, efficiency has increased by at least 70%.
Alkemist Translation Company
“Since memoQ is our primary TMS and we strive to run all projects through it, we could say that the gain in efficiency is at least 70%.”