Star Stable Entertainment
Gaming
Goals
Efficiently manage the translation of extensive in-game texts, website content, and marketing materials into 13 languages to ensure an authentic experience for international players.
Challenges
Navigating the complexity of extensive text and managing a large translation database.
Results
memoQ TMS streamlined Star Stable Entertainment’s localization process, enabling them to focus more on game experience and development.
“”As the gaming industry evolves with exciting advancements in AI, memoQ continues to innovate and adapt. With memoQ, we eagerly anticipate embracing new developments and expanding our global reach, confident in our partnership’s ability to meet the challenges of tomorrow.””
Estela Corbellini
Localization Manager at Star Stable Entertainment
Enhancing Multilingual Game Translation with memoQ Since 2016
Since 2016, Star Stable has relied on memoQ to navigate the intricate world of multilingual game translation. Given the extensive text in their game that needs weekly translations into 13 languages, plus website content, marketing materials, legal documents, and more, memoQ has proven to be an invaluable partner in managing their vast database. Collaborating with external vendors has been straightforward, ensuring that their international players enjoy an authentic gaming experience in their native language. Additionally, memoQ’s prompt and reliable support has streamlined Star Stable’s localization process, allowing them to focus on game experience and development.
About Star Stable
Founded in 2011, Star Stable Entertainment set out on a mission to revolutionize the gaming space. We noticed a significant gap – girls and women were often sidelined in the gaming world, both as characters and creators. Our dream was to bridge this gap by creating an immersive online horse game specifically designed for tween and teen girls. Our game sought to challenge industry norms and provide a space where young girls could enjoy and relate to their gaming experience. Today, Star Stable Online stands as one of the world’s most popular horse games for girls and a leading MMORPG. From our headquarters in Stockholm, our dynamic team of 130 employees takes pride in enhancing the magical island of Jorvik with its beautiful horses, intriguing quests, and breath-taking landscapes. Star Stable Online’s remarkable resonance with girls around the globe inspires us daily, and we can’t wait to share more exciting adventures with our passionate players.
Read More Success Stories
memoQ TMS streamlined Star Stable Enterprises’ localization process, enabling them to focus more on game experience and development.
Star Stable Entertainment
“As the gaming industry evolves with exciting advancements in AI, memoQ continues to innovate and adapt. With memoQ, we eagerly anticipate embracing new developments and expanding our global reach, confident in our partnership’s ability to meet the challenges of tomorrow.”
Learn how BAUR saved more than 68% over old localization processes after switching to the memoQ server technology.
BAUR
“BAUR saved more than 68% over old processes using the memoQ server technology”
To manage large-scale, multilingual translation projects efficiently, Tomedes implemented memoQ TMS. This shift reduced manual effort by 30%, improved productivity by 50%, and improved the consistency and quality of translations across various languages.
Tomedes
memoQ empowered our team with faster turnaround times, ensured consistent quality across our translations, and increased productivity by 40% while enabling adherence to global standards and client-specific requirements.
HubSpot aims to provide non-English user interactions that match the quality of its English ones across all customer touchpoints with its software and content, regardless of language preference. This is essential to HubSpot’s international growth strategy, enabling delightful experiences for its customers in all markets and adding value to their businesses.
HubSpot
It was very noticeable that the ability of memoQ AGT to leverage context-specific information when generating translations has significantly enhanced translation accuracy and quality, well surpassing the capabilities of some traditional machine translation tools.