Star Stable Entertainment
Gaming
Goals
Efficiently manage the translation of extensive in-game texts, website content, and marketing materials into 13 languages to ensure an authentic experience for international players.
Challenges
Navigating the complexity of extensive text and managing a large translation database.
Results
memoQ TMS streamlined Star Stable Entertainment’s localization process, enabling them to focus more on game experience and development.
“We have worked with memoQ for many years. Over this time, memoQ has continuously advanced and evolved, adopting new technologies and supporting new ways of working. Through it all, it has remained a trusted partner and a robust tool for us to keep our translation memories and centralize our work in one place. We see memoQ as a bridge between us and our translation vendor, while serving as a secure repository that allows us to maintain consistent quality and easily reuse our translations over time.”
Estela Corbellini
Localization Manager at Star Stable Entertainment
Enhancing Multilingual Game Translation with memoQ Since 2016
Since 2016, Star Stable has relied on memoQ to navigate the intricate world of multilingual game translation. Given the extensive text in their game that needs weekly translations into 13 languages, plus website content, marketing materials, legal documents, and more, memoQ has proven to be an invaluable partner in managing their vast database. Collaborating with external vendors has been straightforward, ensuring that their international players enjoy an authentic gaming experience in their native language. Additionally, memoQ’s prompt and reliable support has streamlined Star Stable’s localization process, allowing them to focus on game experience and development.
About Star Stable
Founded in 2011, Star Stable Entertainment set out on a mission to revolutionize the gaming space. We noticed a significant gap – girls and women were often sidelined in the gaming world, both as characters and creators. Our dream was to bridge this gap by creating an immersive online horse game specifically designed for tween and teen girls. Our game sought to challenge industry norms and provide a space where young girls could enjoy and relate to their gaming experience. Today, Star Stable Online stands as one of the world’s most popular horse games for girls and a leading MMORPG. From our headquarters in Stockholm, our dynamic team of 130 employees takes pride in enhancing the magical island of Jorvik with its beautiful horses, intriguing quests, and breath-taking landscapes. Star Stable Online’s remarkable resonance with girls around the globe inspires us daily, and we can’t wait to share more exciting adventures with our passionate players.
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