Goals
Time is a crucial factor when it comes to ASUS’ localization challenges. Their overall goal was to localize all product descriptions, press releases, and website content in advance of product launches.
Challenges
Before implementing memoQ TMS, translations were costly and took the ASUS team a long time to complete due to the lack of a centralized solution. A more innovative approach was needed to give the team more control over their projects.
Results
Once ASUS switched to memoQ’s TMS solution, the team managed to centralize all localization processes and communication within memoQ. This led to a more than 90% increase in productivity, as well as much-needed transparency within the team.
“We quickly realized that it offers exactly the workflows we need to achieve our goals. We deal with a lot of products, so it’s important for us that the service is not limited to a certain number of translations.”
Janina Ruebsam
Team Lead Trade & Product Marketing at ASUS
ASUS localization goals: high-quality translations, fast
The ASUS localization team first started evaluating different TMS solutions after realizing that their localization workflows were challenging for their translation team. ASUS has a multitude of content that needs to be translated daily: product descriptions, website content, press releases, and other materials.
Time is one of the most important factors for the translation team. They typically work with tight deadlines to have all content translated and ready to be published by the time a product rolls out. Before implementing a TMS, the team used multiple tools to communicate and manage their translation projects. This, however, increased turnaround times and did not provide the desired level of transparency among team members.
“We quickly realized that it offers exactly the workflows we need to achieve our goals. We deal with a lot of products, so it’s important for us that the service is not limited to a certain number of translations.”
Janina Ruebsam (Team Lead Trade & Product Marketing)
Localization with memoQ: over 90% increase in productivity
Since the introduction of memoQ into their localization workflow, the ASUS team has managed to decrease translation turnaround from several days or even weeks to a few minutes. They claim that they became over 90% more productive after using a TMS for localization.
They especially find the machine translation integrations available within memoQ advantageous. They discovered that using their own term bases and translation memories alongside machine translation proved to be an ideal combination for achieving high-quality translations in less time.
To ensure they maximize their new TMS solution, the team also took part in training sessions provided by the memoQ team. “We received high-quality training that enabled us to work with the systems extremely fast. It doesn’t really matter if you’ve worked with other translation management systems or not, the training starts from scratch, and the support team helps with every question you may have.”
Since all processes and communication can be centralized in memoQ, the team also managed to replace internal email communication with memoQ.
“It’s the only solution we use for translations now – and as every relevant team member has access to it, it has basically replaced all unnecessary communication and provides the much-needed transparency when you work on so many different projects at once.”
Impact
- Effectiveness improved by over 90%
- Turnaround times were cut down from several days/weeks to a few minutes
- More than 120 product descriptions, news articles, and press releases were translated in the first three months
- Transparency within the team increased
- Unnecessary communication & errors (resulting from the use of different tools) eliminated
About ASUS
ASUS, established in 1989, is a multinational computer hardware and consumer electronics company. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is among the top-three consumer notebook vendors. The company is also developing virtual and augmented reality products as well as IoT (Internet of Things) devices and robotics technologies.
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